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Sustainable Innovation and Entrepreneurship PDF
By:Rolf Wüstenhagen
Published on 2008-01-01 by Edward Elgar Publishing
When I received the review copy I was rather excited. . . the book as a collection of research papers that, in themselves, are very interesting, and provide a fast-track into the literature of the subject in question. . . it is a worthwhile purchase to support thinking on entrepreneurship and innovation in a world where the sustainability agenda is increasingly becoming the agenda for inventors, entrepreneurs and those who fund them or invest in their companies. . . All the papers are well written and scholarly. . . A particularly strong feature of the chapters is the range of sources quoted at the end of each chapter. These references provide pathways into many different literatures that might save much time for subsequent researchers. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models. The international cast of contributors addresses the wide range of issues in the balance between growth and environmental concerns. The first five chapters discuss various aspects of sustainable entrepreneurship. This is followed by two chapters that look at innovation within existing firms. Innovation is not successful until it finds a customer, so the two chapters that follow delve into the marketing aspects of business-to-consumer and business-to-business settings. The book closes with a broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship. Academics, students, business professionals, and NGOs will find this volume enlightening and useful.
This Book was ranked at 36 by Google Books for keyword Economics Sustainable Development Business Money.
Book ID of Sustainable Innovation and Entrepreneurship's Books is DnTHI4UQlskC, Book which was written byRolf Wüstenhagenhave ETAG "gC02JP3UH0Q"
Book which was published by Edward Elgar Publishing since 2008-01-01 have ISBNs, ISBN 13 Code is 9781848441552 and ISBN 10 Code is 184844155X
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Book which have "317 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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